Monochrome often conjures photographs of contrasting black and white, however Valentino’s Pierpaolo Piccioli took a special path this previous summer time when he created a Fall 2022 assortment round an unforgettably vibrant coloration referred to as Pink PP, created in collaboration with the Pantone Shade Institute.
Piccioli’s philosophy for this assortment was to make use of a restrained (however nonetheless statement-making) coloration palette to attract the attention to signature motifs he developed on the home, like sculptural necklines, sharp tailoring and outsized knits. To realize this, half of the Fall 2022 appears have been absolutely Pink PP earlier than a stark transition to purely black ensembles. Because the present, supermodels like Naomi Campbell and celebrities like Florence Pugh and Anne Hathaway shocked on the purple carpet in Pink PP, setting the web’s sights on all issues pink and powering developments like Barbiecore and satin mega pumps.
To have fun the eye-searing hue and the corresponding assortment coming to its shops, Valentino is throwing themed events throughout its boutiques globally, the place the hot-pink coloration turns into the “protagonist.” In an announcement issued to Fashionista, the model mentioned it “developed a collection of surprising guerrilla tasks to be executed globally” round Pink PP this September.
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Valentino will host a collection of Pink PP Membership nights, for instance, that “have fun the gathering in a daring occasion setting.” It’s going to wrap the façade of its Rue St. Honoré retailer in Paris within the coloration, and have Pink PP buses and telephone cubicles throughout London. There may even be occasions at shops in main cities together with Antonia in Milan, Selfridges in London, Saks Fifth Avenue and Hypebeast in New York. A particular set up and three-day pop-up will come to China’s coastal metropolis of Qinhuangdao on Sept. 21; in Korea, the gathering shall be offered on the Seoul Wave Artwork Heart.
A Valentino spokesperson shared that its forthcoming activations would “[engage] our group in an natural and inclusive approach and attain new audiences.” More and more, we’re seeing luxurious manufacturers spend money on experiential activations each inside and out of doors the confines of retail — within the hopes of participating present and new clients. Pink PP is the car by with Valentino goes about this, and it is sensible on condition that the colour has already develop into one thing of a model signature.
In different phrases, Pink PP is not going wherever.
Homepage picture: Dominique Charriau/Getty Pictures
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