This TikTok-Well-known Magnificence Model Desires to Change Our Relationship With Make-up

When Fiona Chan first discovered herself caught in Hong Kong as pandemic lockdowns started, she could not have anticipated that throughout the subsequent 12 months, she’d discovered a magnificence firm or launch viral product. However that transformative and unsure interval proved to be a productive one for the entrepreneur, who launched make-up firm Youthforia — the fruits of these lockdown labors — in 2021.

Youthforia develops its merchandise to be distinctive from the rest in the marketplace, and that applies to each kind and performance: Its hero SKUs embrace color-changing “oil” blush (the aforementioned “viral product”) and lip glosses that magnetically match collectively like Legos. However flashy, enjoyable exteriors apart, the model’s formulation are additionally somewhat game-changing. Youthforia positions itself on the intersection of colour cosmetics and skincare, taking a extra holistic strategy that does not put its customers within the place of sacrificing the well being of their complexions for the fleeting glory of a make-up look.