The Unintentional Making of an 'It' Thong

Hannah Richtman, the brains behind beloved New York classic vacation spot The Break, created what has turn out to be social media’s most coveted underwear on accident. 

In a viral TikTok uploaded again in September, she shared the story behind Gush and gave a (literal) cheeky sneak peek of its core merchandise: the thong. (Observe that the web site is NSFW.)

However this all started additional again, in January 2021. The Break’s site visitors was stagnant and, like many others trapped at residence, Richtman was spending most of her time on-line. She’s at all times been a fan of thongs: A proud, self-proclaimed exhibitionist and an admirer of sheer clothes, Richtman confessed to solely sporting them, even in her sleep. Nonetheless, she may by no means discover the precise type she wished.