Redefining 'Mom of the Bride' Style

Throughout her 20 years within the bridal retail area, Flora Petakas seen a necessary phase of clientele being underserved at greatest, ignored at worst. 

“As soon as we had been finalizing the bride’s [dress] determination, the mom would come to me and ask — confidentially, away from the bride, in order to respectfully not take any time from her appointment — ‘The place can I am going for myself?,'” says the Union Sq. Couture founder. “I by no means had the appropriate reply.”

The marriage gown shopper’s trusted confidante, usually the mom (we’ll get to semantics in a bit), can peruse restrained night put on in department shops, go to boutiques in-person, filter by means of a staggering sea of selections on-line. Most of the time, although, the choices are lower than inspiring.