Must Read: Shein Has a New Rival, Iranian Women Are Cutting Their Hair to Protest the Death of Mahsa Amini

These are the stories making headlines in fashion on Friday.

Shein has a new rival

Chinese marketplace Pinduoduo has reached massive success in China, but is hardly recognized in America. But its sister company, Temu, is looking to change that, leveraging its shared supplier network to target U.S. customers with a near-limitless amount of items uploaded on the site daily. The Temu app has been downloaded more than 400,000 times just under a month after launching. “Shein…has created an environment where consumers are prepped for these brands,” said Nora Kleinewillinghoefer, an associate partner in fashion, luxury and retail at consulting firm Kearney. “There is an incredible number of consumers willing to try it.” {Business Of Fashion}

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