Every quarter, Lyst combs through data from its 200 million annual users — shopping behaviors, searches, product views, social media mentions, sales — to determine what the hottest brands and products of the moment are. The latest report comes post-fashion month, and the fashion tech company found that in Q3, Italian brands and viral moments reign supreme.

Gucci maintains its position in first place in the ranking of the “hottest fashion brands,” followed by Prada, Valentino, Miu Miu, Fendi, Diesel and Versace, who all moved up within the top 10 slots from the previous quarter. Half of the overall list of 20 is comprised of Italian brands.