How the Exhausting Rock Cafe T-Shirt Took Over the World

For pre-teens in early-aughts New York Metropolis, the Exhausting Rock Cafe was an enormous deal. It was for Perrie Samotin, no less than, who begged her dad and mom to accompany her to the theme restaurant franchise when it arrived in Occasions Sq. in 2005. Sure, it was a glorified chain, with kitschy guitars adorning every room, and sure, it required a journey to Occasions Sq. to attend. Nevertheless it had rock-and-roll in its very bones, and what was cooler than that?

Ultimately, Samotin’s dad and mom caved, taking her and her cousin for a meal of glorified American-style diner fare. However the meals was hardly the purpose.