On Friday afternoon, Tiffany & Co. revealed images of Queen Bey in the new “Lose Yourself in Love campaign.” The images, which were taken by Mason Poole, are all about “celebrating individuality, love, and universal connection.” 

Beyoncé, a longtime ambassador for the jewelry brand, shared in a statement that she is “honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.”

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