At 'Balmain Competition,' Cher Takes the Stage With Fellow Celebrity Olivier Rousteing

As a 30-something who has attended a number of too many Coachellas, I really thought my music pageant days have been behind me. However on Thursday night time, I discovered myself at a 20,000-capacity stadium in Paris for Balmain Competition, now in its third season.

It was my first Balmain Competition, and it was the largest iteration but, full with junk food-filled concession stands, overpriced cocktails, musical acts I am too outdated to know, a smattering of celebrities and hordes of screaming followers — lots of them dressed up in Balmain’s signature sparkly, attention-grabbing clothes, the occasion’s equal to band merch. In opposition to the unique nature of most exhibits in Paris, however in keeping with the democratic spirit Rousteing has dropped at Balmain, the model opened its occasion to the general public, which might purchase tickets for the runway show-meets live performance, in addition to meals and drinks on arrival. An undisclosed portion of gross sales have been donated to (RED) in addition to to the World Fund to help its battle towards pandemics.

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